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Phoenix Contact Attends Data Centre World Asia 2024, Showcases Reliable and Sustainable Solutions

  • Writer: Automate Asia Magazine
    Automate Asia Magazine
  • Mar 26
  • 3 min read

Phoenix Contact Southeast Asia (SEA) proudly marked its second consecutive appearance at the 2024 Data Centre World Asia Exhibition held on October 9 – 10,2024, showcasing its comprehensive suite of solutions for data center operations.

Exhibition booth of Phoenix Contact Southeast Asia for Data Centre World Asia 2024
Exhibition booth of Phoenix Contact Southeast Asia for Data Centre World Asia 2024

An Immersive Experience of Data Centre Solutions

Visitors to the Phoenix Contact booth were invited to experience an immersive simulation of solutions tailored for critical data center applications. The setup featured interactive walls, each highlighting key components that illustrate the brand’s role in ensuring the reliable operation of data centers.


The first interactive wall demonstrated components designed to maintain continuous power in switch rooms. A second wall, highlighted temperature management solutions vital for cooling systems in the chiller plant. Additionally, a third wall featured Industry 4.0 solutions, including network switches and programmable logic controllers (PLCs), that enhance operational efficiency within the control room.


The Phoenix Contact team and Visitors at the Interactive Walls.
The Phoenix Contact team and Visitors at the Interactive Walls.

A Trusted Partner in Modern Data Centers

Phoenix Contact’s presence at Data Centre World Asia reinforces its role as a trusted partner in data center innovation. The attendance of its Managing Director for Southeast Asia alongside key stakeholders from its global headquarters further emphasized the company’s dedication to building resilient partnerships throughout Southeast Asia.


Key Stakeholders from Phoenix Contact GmbH & Co. KG (from left to right): Mr. Alexander Kehler (Vice President Sales Asia, Industrial Components and Electronics), and Mr Andreas Rossa (Executive Vice President and member of the Board in the Business Area Industrial Components and Electronics).
Key Stakeholders from Phoenix Contact GmbH & Co. KG (from left to right): Mr. Alexander Kehler (Vice President Sales Asia, Industrial Components and Electronics), and Mr Andreas Rossa (Executive Vice President and member of the Board in the Business Area Industrial Components and Electronics).

With over a century of expertise, Phoenix Contact remains at the forefront of manufacturing advanced technologies that power critical industries, particularly data centers. As data demands grow and digitalization accelerates, Phoenix Contact’s mission is to provide solutions where availability meets responsibility, supporting the growth of sustainable and resilient data centers.


With over a century of expertise, Phoenix Contact remains at the forefront of manufacturing advanced technologies that power critical industries, particularly data centers. As the demand for data demands grow and digitalization accelerates, Phoenix Contact’s mission is to provide solutions where availability meets responsibility, supporting the growth of sustainable and resilient data centers.


Mr. Jerry Yee, Director (Industrial Components and Electronics) at Phoenix Contact SEA with Visitors.
Mr. Jerry Yee, Director (Industrial Components and Electronics) at Phoenix Contact SEA with Visitors.

“We’re driving innovation at the core of data center operations,” stated Mr. Jerry Yee, Director of Industrial Components and Electronics at Phoenix Contact SEA. “With a global footprint, and a strong regional presence, we’re uniquely positioned to support data centers with advanced solutions that enable peak efficiency. Together, we’re building a smarter, more resilient future where technology and reliability converge to keep the world seamlessly connected.”.


Phoenix Contact Team for Data Centre World Asia 2024: Phoenix Contact Southeast Asia, Phoenix Contact Japan, and Phoenix Contact Korea.
Phoenix Contact Team for Data Centre World Asia 2024: Phoenix Contact Southeast Asia, Phoenix Contact Japan, and Phoenix Contact Korea.

Looking Ahead

Data centers remain bedrock to the digital economy, housing critical data for global businesses, services, and communication networks. Phoenix Contact is dedicated to supporting the sustainable growth of data centers by providing the vital components that ensure these critical facilities operate reliably and efficiently. Through innovation and exceptional customer support, Phoenix Contact empowers its partners to build the next generation of resilient, responsible and reliable data centers.

For more insights on how Phoenix Contact can support the development of modern data centers, visit our website phoenixcontact.com/end-sg, or reach out to our team at info@phoenixcontact.com.sg.


About Phoenix Contact Southeast Asia

Phoenix Contact Southeast Asia is a subsidiary of Phoenix Contact GmbH & Co. KG, a global market leader in the field of electrical engineering. With over 25 years in Southeast Asia, the company offers cutting-edge solutions in power, automation, connectivity, and control technology. Phoenix Contact Southeast Asia is committed to sustainability through collaborative partnerships, technological innovation, and community engagement, shaping a responsible future for industries worldwide.

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